Music Marketing Strategist Jesse Cannon dissects the changes in music marketing landscape entering 2024 and outlines the top strategies musicians should adopt to gain a significant fanbase. It emphasizes the crucial role of algorithms in music discovery and stresses the importance of understanding one’s genre and community. The video highlights the role of platforms like TikTok, Spotify, and YouTube, and explains their algorithms’ inner workings for better music promotion. The video also explains how engagement within your community can boost your growth and visibility. It underlines the significance of authenticity, consistency and innovative content in engaging with fans.
Chapters:
00:00 How Musicians Go from 0- 1,000,000 Fans In 2024
01:52 Understanding the Role of Algorithms in Music Discovery
02:58 The Strategy for Building a Fan Base
03:47 The Pitfalls of Releasing Music Too Frequently
04:06 The Importance of Quality Over Quantity in Music
07:23 The Role of Spotify in Music Discovery
10:52 The Power of YouTube in Building Relationships with Fans
16:04 The Importance of Community in Music Promotion
18:30 Leveraging TikTok for Music Promotion
21:07 Authenticity and Storytelling in Social Media
24:14 Understanding the Cheat Codes in Your Genre
